Equity 411 Blog

Liquidity Planning for Tech Executives: Converting Equity into Long-Term Wealth

Written by Schmidt Financial Management | August 1, 2025

Liquidity offers flexibility, but you still need a plan. 

 

Liquidity events—IPOs, acquisitions, tender offers—can be inflection points in a tech executive’s wealth journey. But without the right planning, they can also trigger avoidable taxes, portfolio imbalances, and missed opportunities.

For tech executives with concentrated equity and complex compensation structures, thoughtful liquidity planning is essential to help position one-time events as potential catalysts for long-term, multigenerational wealth.

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What Is Liquidity Planning?

Liquidity planning is about figuring out how to turn equity into usable cash—without triggering unwanted or surprise tax bills or creating new problems down the road. Whether you're working with RSUs, ISOs, or private shares, it's a way to look ahead and project how your decisions today can shape your financial picture tomorrow.

For example, let’s say you’re coming up on a lockup expiration post-IPO. Do you sell immediately? Wait? Hedge? Liquidity planning is the process of modeling those choices—looking at how different scenarios impact your AMT exposure, long-term capital gains, and portfolio balance.

It’s not just about getting money out. It’s about making sure that money is working for you in the ways you envision:

  • Funding future goals (like a house, investment, or sabbatical)
  • Diversifying away from your company’s stock
  • Building a tax-efficient long-term strategy

In our meetings, we’re looking at things like:

  • How much to sell, and when
  • Which shares to sell (based on grant dates and tax treatment)
  • How to layer liquidity events over multiple years to manage your bracket

Want to see how we guide tech executives with liquidity planning? Here are some common scenarios we tackle:

Scenario

Planning Questions

What We Model

Post-IPO Lockup Expiration

Should I sell now or wait? What are the tax implications?

Optimal timing for sales, 10b5-1 plan design, capital gains vs. ordinary income

Private Company Tender Offer

How much should I sell? What’s the long-term impact?

Cash needs vs. equity upside, diversification trade-offs, multi-year tax exposure

ISO Exercise & Hold

Am I triggering AMT? Should I sell now or later?

AMT projection, break-even analysis, timeline for tax-efficient liquidity

Major Life Goal (buying a house, investing in a startup, taking time off)

How do I fund this without derailing long-term plans?

Amount to liquidate, tax timing, portfolio adjustments

Concentrated Stock Position

Am I overexposed to my company? What’s the risk?

Diversification strategy, downside protection, risk-adjusted allocation

Liquidity planning takes what could be a one-time windfall—and turns it into a launchpad for bigger, longer-term goals.

 

What Is A Liquidity Event?

A liquidity event is any situation where your previously illiquid equity—like RSUs, ISOs, or early-stage shares—can be converted into cash.

For tech executives, these events often come with celebration... and stress. Suddenly, you’re facing big decisions about timing, taxes, and long-term strategy—often with a very short window to act.

Here are a few common liquidity events we see in client planning:

Liquidity Event

What It Looks Like in Real Life

IPO

Your company goes public and your RSUs or early equity grants become sellable after the lockup period. You now need a plan to sell, diversify, and manage taxes.

M&A

Your company gets acquired, and you receive cash or stock in the acquiring company. This triggers income or capital gains and requires a fresh look at your allocation.

Tender Offer / Secondary Sale

You’re invited to sell shares in a secondary round. It feels like free cash—but should you sell, and how much? What does it mean for your future upside?

Private Stock Buyback

The company offers to buy back your shares. You’ll need to weigh the short-term liquidity against long-term growth potential and model the tax impact.

Venture Distribution

A VC fund you're invested in returns capital to you following a company exit. Often unexpected and taxable—so it needs to be folded into your broader strategy.

These moments often feel urgent—and sometimes rare—but they’re actually opportunities to realign your wealth with your goals. The key is not to treat them like windfalls. Instead, we help clients treat them like levers. When used wisely, they may be able to help fund lifestyle upgrades, reduce risk, and open the door to longer-term financial independence.

 

Why Liquidity Planning Is Critical for High-Net-Worth Tech Professionals

If you're sitting on a significant equity position, a liquidity event isn’t just a payday—it’s a financial inflection point.

Handled well, it can help build a foundation to create multigenerational wealth. Handled poorly, it can trigger a tax bill you didn’t expect, leave you overexposed to a single stock, or create missed opportunities you don’t get back.

This is something we can see with clients who come to us post-IPO or after a tender offer. The equity they've worked hard to earn is finally worth something—but the decisions around it are high-stakes and often time-sensitive.

Here’s what’s at risk without a clear strategy:

Risk

What It Looks Like

Overpaying in Taxes

Selling all at once and stacking income in a single year—triggering AMT, NIIT, and higher federal brackets. A multi-year plan could reduce your effective rate.

Overconcentration

Holding too much of your net worth in company stock—even after liquidity. Great if the stock soars, risky if it doesn’t. Diversification creates long-term resilience.

Missed Planning Windows

Forgetting to leverage donor-advised funds, gifting strategies, or QSBS benefits during the liquidity window. These are opportunities you can’t go back and capture.

Liquidity planning gives you time to think before you’re forced to act. It lets you model scenarios, stress-test outcomes, and choose the moves that support your life—not just your balance sheet.

Think of it this way: you're not just cashing out—you’re building what comes next.

 

Executive-Level Liquidity Strategies

Liquidity events require more than just a sell decision—they demand a strategy that considers timing, taxes, risk, and long-term goals. Here’s how we guide tech executives through the most critical levers of liquidity planning.

1. Liquidity Timeline: Know Your Windows

Your ability to act on a liquidity event often comes with restrictions—some predictable, others not. That’s why we help clients plan ahead, so timing constraints don’t turn into missed opportunities.

  • Lockup Periods (Post-IPO) - After an IPO, most insiders—founders, early employees, executives—are subject to a lockup period, usually lasting 90 to 180 days. You can’t sell during this time, no matter what’s happening with the stock. We help clients prepare for that expiration date, often building 10b5-1 plans in advance so they can act quickly and stay compliant once the window opens.
  • Blackout Windows (Quarterly or Event-Driven) -  Even after the lockup ends, public company insiders face regular blackout windows—typically before earnings announcements or major corporate events. These recurring restrictions are meant to prevent trading on material nonpublic information (MNPI). We help clients schedule trades, gifts, or diversification moves around these windows to stay on track without triggering compliance issues.
  • 12-Month Planning Horizon - We typically start liquidity modeling at least a year ahead. That gives us time to evaluate different sale timelines, layer in AMT projections, and coordinate any pre-liquidity estate or charitable planning. Planning early also means you’re not rushing decisions when the window opens—you’re executing a strategy that’s already been thought through.

2. Tax Planning & Minimization

High-earning tech professionals face a uniquely complex tax landscape. The right moves—especially before a sale—may offer meaningful tax advantages.

  • AMT Awareness - If you hold ISOs, exercising early may minimize spread and reduce AMT exposure. But that’s not always the right answer. We walk clients through AMT projections and help time exercises around other income to avoid unintended hits.
  • QSBS Qualification - If your equity qualifies under Section 1202, you could exclude up to $10M—or more—of gains from federal tax. But timing is everything. We review your eligibility and track the five-year holding period to make sure you’re set up to claim the benefit when the window opens.
  • Charitable Bunching & DAFs - Want to give back and reduce your tax bill? Donating appreciated shares to a Donor-Advised Fund before a liquidity event can amplify impact and minimize gains. We guide our clients to explore strategies that time their giving to align with high-income years and long-term charitable goals.

3. Diversification & Rebalancing

Liquidity events are a chance to rethink your entire financial ecosystem—not just access cash.

  • Post-Liquidity Portfolio Design - Once equity is sold, proceeds can be reallocated across a diversified portfolio tailored to your goals. That often includes a mix of public equities, fixed income, private funds, and real assets—designed to reduce volatility and increase long-term resilience.
  • Risk-Based Framework - We build portfolios based on you—your time horizon, cash flow needs, and risk tolerance—not based on whatever’s trending. Selling equity gives you a chance to step back and rethink how your money’s working for you. Instead of betting big on one company (even if it’s the one you work for), you can start building something more balanced and durable.

4. Philanthropy & Estate Planning

Liquidity events are one of the best opportunities to align your wealth with your values—especially when planning starts early.

  • Pre-Liquidity Gifting - Gifting shares before they appreciate further—either to family trusts or charitable vehicles—can remove future gains from your estate and reduce your overall tax liability. Once the value spikes, it’s often too late.
  • Legacy Integration - We work with clients to think beyond the transaction. That might mean establishing a donor-advised fund, funding a SLAT or GRAT, or laying the groundwork for a family office. Whatever your vision, liquidity events are often the moment to set it in motion.

Real-World Triggers To Watch Out For

Liquidity planning isn’t hypothetical. These are real, high-stakes situations our clients are navigating right now—and the kind of scenarios that demand a coordinated, proactive strategy.

Trigger

What It Looks Like

Planning Focus

Pre-IPO Liquidity (e.g., Stripe, OpenAI, Duolingo)

Executives exploring secondary or tender offers before a formal IPO. Often a narrow window with strict requirements.

Looking at how to sell a portion without overloading your tax bill, and making sure things like QSBS are still in play if you qualify.

Founder Exit or Earnout

A mix of cash and stock over time—often tied to performance or time-based milestones.

Cash flow modeling, portfolio strategy, estate and gifting prep before full payout

Longtime Employees With Large RSU Positions

Accumulated RSUs from years at a high-growth company, with limited diversification.

Sell-down strategy, 10b5-1 plans, post-liquidity investment structure

Private Company Buyback

The company offers to repurchase shares at a set valuation—often with a decision deadline.

Opportunity cost evaluation, tax timing, reinvestment or charitable planning

 

The Executive Playbook: Liquidity Checklist

Whether you’re six months out from a liquidity event or already in motion, here’s how we guide clients through the process. Each step helps you move from reactive to strategic—with clarity on what to do, when to do it, and who should be involved.

  1. Understand Your Equity - Start by reviewing what you own. Know the type of equity (RSUs, ISOs, NSOs, restricted stock), your cost basis, and vesting timelines. This sets the foundation for everything else.
  2. Model the Tax Scenarios - We don’t guess. We model different sale timelines—what happens if you sell all at once, spread it over two years, or donate a portion—and help you choose the path that preserves the most value.
  3. Plan for Philanthropy and Estate Needs Early - Don’t wait until after liquidity to think about giving or legacy. Transferring shares before a sale can significantly reduce your taxable estate and maximize charitable impact.
  4. Design a Post-Liquidity Portfolio - Your equity sale shouldn’t sit in cash. We help build an allocation that reflects your next chapter—whether that’s launching a venture fund, taking a sabbatical, or simply building long-term stability.
  5. Build Your Team - Liquidity events move fast, and the stakes are high. We coordinate with your CPA, estate attorney, and legal team to make sure every angle is covered—and nothing gets missed in the rush.

When the moment hits, you don’t want to be scrambling. You want to be ready—with a strategy that reflects your values, goals, and the life you’re building.

 

Final Thoughts

Liquidity is not just about cashing out—it’s about thoughtfully converting equity into possible lifelong financial freedom. A big liquidity event can feel like the finish line—but it’s really just the start of what’s next. With a little planning, it has the potential to give you more freedom, more flexibility, and a strategy that actually fits the life you’re building.

 

Let’s Talk:

Thinking through a liquidity event? Now may be the perfect time to schedule a call with a Schmidt advisor to explore how you want to use your equity compensation. Let’s discuss what’s on the horizon and map out thoughtful strategies that align with where you’re headed.

Liquidity Planning FAQ for Tech Executives

 

1. What's the biggest mistake tech execs can make around liquidity?

Acting without a plan. Whether it’s selling everything at once, missing a QSBS window, or donating after a big tax hit, the cost of poor timing can be significant. The biggest wins often come from what you do before the event—not after.

 

2. How do I know if my shares qualify for QSBS treatment?

QSBS eligibility depends on when the shares were acquired, the type of company, and how long you’ve held them. We review your equity details and ownership timeline to help you qualify—and, if you’re close to the five-year mark, we often plan around it.

 

3. Can I diversify without tanking my stock price or raising red flags internally?

Yes—with a well-structured 10b5-1 plan. It lets you sell shares on a pre-set schedule, even during blackout windows, without triggering insider trading concerns. We build these with flexibility so you can reduce risk without making headlines.

 

4. What’s the best way to give to charity if I’m about to have a liquidity event?

Donating appreciated stock to a Donor-Advised Fund before the sale is one of the most efficient ways to give. You avoid capital gains, get a full deduction, and keep control over the timing and direction of your donations.

 

5. Should I exercise my ISOs now or wait until liquidity?

It depends on your timeline and your AMT exposure. Sometimes early exercise makes sense, especially if the spread is small. Other times, we advise waiting and managing the sale more strategically. We model both to give you clarity.

 

6. What happens if I just hold my equity and wait?

You may miss tax planning windows, lose QSBS eligibility, or stay over-concentrated longer than is comfortable. Waiting is a decision—and often a risky one. We work with clients to map out what “holding” actually means across different outcomes.

 

7. How do you coordinate with my existing CPA or attorney?

Schmidt delivers a proprietary, hands-on client experience through our custom tax dashboard, keeping clients, CPAs, and advisors aligned on estimates, projections, and planning opportunities. We also leverage highly personalized estate strategies to help clients achieve both their short- and long-term financial goals.

 

8. I’m expecting liquidity but don’t have a firm date yet. When should we start planning?

Now. The earlier we begin, the more options we have—especially for tax strategy, estate planning, and charitable moves. We treat it like a runway, not a deadline.

Disclaimer: Schmidt Financial Management, Inc., (SFM) is a registered investment adviser. This information is only intended for clients and interested investors residing in jurisdictions in which SFM is qualified to provide investment advisory services. Blog posts do not intend to provide personalized investment advice through the various broadcasts and does not represent that the securities, services, or strategies discussed are suitable for any investor. Investors should consult with their financial advisors before making any investment decisions. The S&P 500 Index is a market-value weighted index representing the 500 largest U.S. public companies. The Bloomberg US Aggregate Bond Index measures the investment grade, U.S. dollar-denominated, fixed-rate taxable bond market. This video is for informational purposes only and does not constitute a recommendation to buy or sell cryptocurrency. This content specifically addresses restricted stock units (RSUs), which can be complex financial instruments. The information presented here may not be applicable to your individual situation. We strongly recommend consulting with a qualified financial advisor, tax professional, or legal counsel before making any decisions regarding RSUs or other financial matters. Equity 411, presented by Schmidt Financial Management, Inc. (SFM) does not guarantee the accuracy, completeness, or timeliness of the information provided. We are not liable for any losses or damages arising from the use of this information. Investing in securities, including RSUs, involves risks and may not be suitable for all individuals.